The collection was inspired by the designer’s personal memories from San Francisco, where he built his passion and dreams for fashion. Starting from the Haight Ashbury streets, the origin of hippie counterculture, the collection shares the unforgettable reminiscences from the city of love and peace.
Throughout the Collection, fascinating design elements that symbolize San Francisco are presented. Slogans inspired by hippy culture such as “Make Love Not War” and “Peace Is Cheaper” are wittily delivered, and the Cupid’s Span details representing an outdoor sculpture in San Francisco’s Rincon Park are embroidered in blazers, rider jackets, and shirts to send out the message of love and peace.
“Essentials is the perfect blend of product and culture from a brand like Converse. Focussed around classic sportswear items, redefined for streetwear….it mirrors the story of Converse as a brand, born in sport, raised by the streets.”
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.