MISBHV FW17 collection takes reference from a moment in time during the early 90’s in post-Soviet Europe. Focussing on the brand’s native Poland, it explores the vacuum of the fall of the Iron Curtain and the first exposure of an isolated society to the cultural influence of The West. “EUphoria” is about a naive perspective on ideas of “trend” and “luxury”, a complex dialogue between the harsh, cold surroundings of The East and the ultimate fantasy of The West.