On the eve of its 80th anniversary, LACOSTE pays tribute to the visionary spirit of its founder René Lacoste by taking his most legendary invention, the L.12.12 polo shirt, into the future.
In 1933, René Lacoste launched industrial scale production of the polo shirt he called L.12.12. L for LACOSTE, 1 refers to the Cotton Petit Piqué fabric, 2 to the Short Sleeve style, and 12 to the number of prototypes made before René Lacoste gave his approval. The brand has chosen the symbolic date of 12/12/12 to unveil a film featuring the polo shirt in a future where textile technology has no limits. The film ends with an invitation. The public is invited to extend the story by posting their vision of the future of the polo shirt on Facebook. The most original contributions will be illustrated by an artist, and then featured on Facebook.com/Lacoste to more than 10 million fans of the brand.
The film, created by MNSTR Agency, showcases the future of the polo shirt in a timeless Paris where the public can follow an eclectic cast of characters that interact with a new generation of clothing.
Donatella Versace will present the VERSACE book throughout a series of events in London, New York and Milan. Moderators include some of the most influential voices in the world of fashion, who have contributed writing the book.
The Artist for Safe Sex campaign by Schirner and Zang Foundation provides a synoptic view of one of the main norms of good sexual habits for the preservation of health – the use of condom!- by using an impressive visual.
Leo G at Metropolitan Paris photographed by Kenneth Koo and styled by Lani Elise with pieces from Rossella Jardini, SJL, Yohji Yamamoto, Andrea Crews, Tsumori Chisato, Cotélac and more, in exclusive for Fucking Young! Online.
Harris K and Brandon at Tomorrow Is Another Day, Louis Marzin at Wilhelmina and Frank shot by Trinity Ellis and styled by Mischa Notcutt with pieces from Cottweiler, for the latest issue of Seventh Man magazine.
Reflecting on the Nicopanda brand’s own DNA, Nicola’s backpack is all about fun, love, and the LGBTQ community. A symbol of universal inclusivity with its rainbow coloring and multifunctional panda head.
Connor Breen, Desmend Wyer, Keala Naihe, Lane Foster, Mason Turner, Ryan Hunter and Sebastien Barrett photographed by Estelle Hanania and styled by Benoît Béthume, for the latest issue of L’Officiel Hommes Levant.