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Combining graphic design with ready-to-wear fashion,  Julien Hebert‘s &then? brand uses the strong power of communication provided by such items to generate discussions and raise questions facing our role and place in this post-modern era. Gathering quotes here and there, &then? approaches various paradigms such as our relationship with modern technology and our vision of the future, or more specifically, the digitizing of books and the web as a tool for publication and self-expression.

 

Credits:
Creative direction: Julien Hébert
Styling, Hair & Make-up: Valérie Robin and Julien Hébert
Photography: Christian Quezada and Julien Hébert
Models: Vincent Carignan, Etienne Lapierre and Laurent