Introducing: THE ALL-NEW AIR MAX 270
by Fucking Young!
Available from February 1st 2018 at nike.com and select retailers.
Inspired by iconic Nike Air Max shoes from the early 1990’s, and boasting the tallest-ever Max Air heel unit, the new Nike Air Max 270 delivers revolutionary visible Max Air cushioning innovation. Nike’s boldest to date, the new heel-cushioning Max Air unit provides a premium sensation of air beneath every step for athletes both on and off the pitch. An entirely new Nike Air silhouette and the first Nike Air Max shoe designed specifically for all- day lifestyle comfort, the Nike Air Max 270 features striking new design elements for the confident and style-forward consumer.
While there have been other Nike Air shoes designed explicitly for lifestyle, beginning with the 1987 Air Safari, these all featured air units originally created for running performance. The Air Max 270 unit, and its subsequent shoe, is the first 100-percent lifestyle Air shoe — designed with the same rigor as sport performance but for the demands of all-day wear.
The name 270 comes from an internal Nike epithet for the Air Max 93, which referred to the 270 degrees of visibility in the air unit. With 32-mm tall, its the tallest-ever Max Air Heel Unit. The Air Max 270 unit height offers the biggest heel volume displacement for maximum air cushion comfort.
The Nike Air Max 270 was designed by the Nike Air design team, led by Dylaan Raasch, Senior Creative Director, Nike Air Max.
“The Nike Air Max 270 is based in lifestyle innovation. Previously, the Air Max program was always based in running, so this is a new direction for Nike Air and kicks off an entirely new point of view from a design innovation perspective.” – Dylaan Rasch
“Our obsession with lightweight, form-fitting footwear comes from our co-founder, Bill Bowerman. He attempted to include only what the athlete needed in every pair of shoes and nothing more. A lighter shoe would lead to a faster time on the track. These principles permeate Nike design, as designers here have explored ways to create minimal, lightweight shoes that work in concert with the natural motion of the foot.” – Dylaan Rasch
Expect the 270 Max Air unit to make an appearance on a variety of silhouettes in 2018 — and in a breadth of color too.
More at www.nike.com
Alex Mullins FW18 Backstage!
JORDANLUCA Fall/Winter 2018
C.R.E.O.L.E, an enticing mixture of sportswear, underwear, and tailoring, with a queer sensibility and a focus on creole Identity.
PHIPPS’ SS24 collection is one of the most complete of the season, as it offers a harmonious blend of modern and vintage aesthetics, attention to detail, and sustainability.
The latest collection from LEBLANCSTUDIOS is a testament to the power of clothing as a medium for storytelling.
The result is a transformative collection that reimagines timeless outerwear, offering a contemporary twist on cherished designs.
The campaign is a personal journey through Demna’s world, showcasing a series of portraits that feature the most intimate circle of his life—his family and friends.
This compelling collection of drawings and paintings embarks on an explorative journey through the layers of time and the echoes of the body’s memories.
SHOOP’s FW24 lineup is a harmonious blend of sportswear, workwear, and military elements—masculine in essence but designed for universal appeal.
This event unites 66 international artists in a powerful act of solidarity.
The upcoming Pitti Immagine Uomo 106 is set to take place in Florence from June 11th to 14th, 2024.
The latest capsule collection in collaboration with EDWIN is a visual feast, marked by its vibrant hues, bold contrasts, and elaborate designs, exuding a psychedelic vibe that alters reality.
A celebration of movement, expression, and the human spirit’s relentless march forward.
The inaugural episode shines a spotlight on German photographer Juergen Teller, a long-time artistic collaborator with Vaccarello.
Sónar Lisboa, in its third edition, has once again proven to be a pulsating heart of electronic music, drawing in a crowd as diverse as the performances it hosted.
Find out all about the Spring/Summer 2024 capsule collection from Belgian fashion brand MM6 Margiela and New York imprint Supreme.
Taking advantage of spring’s arrival and the first rays of sunshine, Priya Ahluwalia and Ace & Tate have unveiled their first collaboration together.
The event marked the launch of Eastpak’s innovative ‘Built to Resist’ collection, which embodies a lifestyle that defies the mundane.
The Prada Frames symposium returns to Milan for its third consecutive year, coinciding with the Salone del Mobile.
Addison Stender photographed by Lawrence De Leon and styled by Ariel Wu, in exclusive for Fucking Young! Online.
“Crafted World,” the first public exhibition by LOEWE, invites visitors on an interactive odyssey that traverses time, space, and the essence of craftsmanship.
Designed to support you from bustling city life to the serenity of the backcountry, this collection stands on the pillars of durability, mobility, and utility.
Louis Vuitton presents the Spring 2024 capsule collection designed with Tyler, The Creator.
The collection is a conceptual exploration of the theme ‘Emergence.’
The ASICS GT-2160 reimagined by Danish fashion brand Wood Wood are now available.
Pull&Bear welcomes the warmth of the upcoming season with a refreshing Mediterranean-inspired capsule collection.
It’s not just about looking good, it’s about feeling good too.
Hotel Louis emerges as the latest sensation in the world of Belgian luxury, a brand that owes its inception to the creative vision of Louis Appelmans.
The ACG Mountain Fly 2 Low SP is designed for the trail but crafted with the flair of high fashion.
Photographer Marc Medina brings us a selection of the best looks captured in the streets of Lisbon during ModaLisboa, in exclusive for Fucking Young!
With a commitment to constant renewal, Lefties’ collections are a celebration of design, comfort, and functionality, all delivered with an easy and effortless style that’s accessible to everyone.
Dr. Martens and Supreme unveil their latest collaboration, breathing new life into the classic 1461 triple-eyelet shoe.