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Jon Kortajarena and Georgia May Jagger front the Fall/Winter 2013 campaign of Hudson Jeans, photographed by Sebastian Kim and styled by Marine Braunschvig.

Our FW’13 #LETYOURSELFGO campaign visually sets the tone that we will build on season after season. We chose black and white photography to start because of it’s minimally beautiful aesthetic and nature.” says Hudson’s creative director, Ben Taverniti.