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Seven Rays launch a customisable heavy metal tee and sweat. Choose your design from one of Joe Petagno’s original artworks, name the city you were born in, and they print you a one-off authentic heavy metal tee delivered to your door featuring your city in authentic heavy metal fonts. Your hometown becomes a heavy metal band. Joe Petagno is famous for his work with Motorhead, KISS and many more.

www.sevenrays.co.uk

Photography: Eduardo Fitch
Stylist: Andrew Armstrong
Model: Isaac Strange for HMG Models
Makeup: Rachael Thomas