One of our favorite underwear brands – GUY LAB – just unveiled new styles along with the new campaign for 2021, shot in Sydney by Australian photographer Jesse Lizotte and stylist Bridie Gilbert. It features Australian Model/MMA fighter Marcus Galloway, South Sudanese-Australian model Anei Dut, and Sierra Leone-born Australian model Samuel Barrie.

The brand wants to reinforce the commitment to creating chic, organic underwear and basics of the highest quality with a playful, modern sensibility.  2021 sees the introduction of colorful, sustainable swimwear made in Australia from regenerated ocean waste and the addition of two cheeky new underwear styles: the sports brief and jockstrap.