GCDS_ss16_campaign_fy1

GCDS_ss16_campaign_fy2

GCDS_ss16_campaign_fy3

GCDS_ss16_campaign_fy4

GCDS_ss16_campaign_fy5

GCDS_ss16_campaign_fy6

GCDS_ss16_campaign_fy7

Keeping it bold and logofied, GCDS stands out with ‘70s and ‘80s inspired skate graphics and embroideries, adding an LA vibe to the genderless and effortless logo series.

A more chilled GCDS vibe than usual; remaining contemporary, with an original vocabulary. The confident mantra of the team is still aimed at the intentionally skater tribe. Singer J. $tash stars as only male testimonial for SS16.

Art direction: nss factory
Photography: Vito Fernicola
Styling: Sita Abellan
MUA: Meghan Guy