G-Star Raw Research by Aitor Throup Debuts at #PFW
by Adriano B.
G-Star RAW presented for the first time ever on Paris Men’s Fashion Week schedule with a gallery showcase of its latest and most directional capsule collection: G-Star RAW Research by Aitor Throup.
The RAW Research collection is born from G-Star’s internal innovation laboratory, developed and led by creative consultant Aitor Throup, and located at the brand’s Amsterdam HQ. Focused on experimenting with product design by clashing tradition and innovation, the laboratory symbolizes an endeavor to find new ways of crafting denim through the process of exploration, curiosity and experimentation. The resulting first RAW Research collection explores the two polar opposite states in the life of a denim garment, using the same Italian selvedge denim fabric for every single piece. On one extreme: rigid, untreated raw denim, on the other: bleached-white denim where only a hint of indigo remains.
The 20-piece collection includes a bleached version of the Rackam 3D tapered jeans and the Rackam bomber, a jacket that can be taken off yet remain attached to the body through an innovative strapping system.
For RAW Research, Throup led the team through a process based largely in experimentation and exploration. He has been collaborating with G-Star on a range of projects and collections since 2014, including developing the concept behind London’s Oxford Street flagship, art directing several major advertising campaigns and designing the brand’s newest 3D Denim style, the Staq.
“I first started working with G-Star because I recognized that a big part of their success had resulted from taking risks and challenging the conventions of denim. After collaborating in a brand-wide capacity for a couple of years, we took a mutual and logical decision to set up a research and innovation lab within the company; with its own dedicated team of specialists focused on researching new possibilities for denim and denim-related products. We call this lab ‘G-Star RAW Research’.” – said Throup about the collaboration
The first G-Star RAW Research capsule collection will be available in select concept high-end storesaround the world from mid-November 2016.
www.g-star.com
New Face Rascals
Henrik Vibskov Spring/Summer 2017
To provide a safe space for all women to be lead characters in dating, international dating app Pure is releasing Pure Queen.
Swedish fashion house Acne Studios makes its debut in the perfumery sector with its first scent: Acne Studios par Frederic Malle.
“I am thrilled that Cillian is joining the Versace family. He is a truly exceptional actor and totally deserves his Oscar win. He is magnetic and mesmerizing in front of a camera and I loved seeing him bring Versace to life”.
The grand finale of the ModaLisboa Young Designers contest, known as SANGUE NOVO, took place on March 8th in Lisbon. This second and final phase follows a series of mentoring sessions where the six emerging designers received… »
“I am grateful to get the chance to work with this legendary couture atelier and I cannot wait to dig into the archives.”
The collection stands out for its meticulous attention to three fundamental aspects: size, material, and color.
Crafted with pride in Bulgaria, Voyeur Underwear stands as a testament to innovation and the relentless pursuit of sophistication in men’s apparel.
This collaboration marks a full-circle moment for Charles Jeffrey LOVERBOY and Dover Street Market / CDG.
EYTYS’ latest Spring/Summer 2024 campaign arrives like a refreshing breeze, urging us to embrace the leisurely pace of vacation life.
Tom Ford unveiled its Spring/Summer 2024 campaign, captured by the lens of Robin Galiegue.
This latest offering is a testament to the fusion of Umbro’s rich Football heritage with the cutting-edge street style that Slam Jam is renowned for.
Italian luxury brand Marni, creatively directed by Francesco Risso, unveils its Spring/Summer 2024 campaign.
Edward Cuming’s Fall/Winter 2024 collection marks a poignant departure from the light-heartedness of previous seasons.
C.P. Company and Kiko Kostadinov present their new joint project.
Oliver Peoples has partnered with tennis legend Roger Federer to unveil an exclusive collection of eyewear.
The collection emerges from pre-existing pieces, reimagined and revalued, carrying with them the essence of their history into contemporary silhouettes.
Jonathan Steuer went to Venice Beach to capture o group of dancers, moving until the break of dawn.
This collection is a testament to the art of elevated craftsmanship, showcasing a production process that is as much about skill as it is about unwavering commitment.
JIL SANDER, creatively directed by Lucie and Luke Meier, unveils its Spring/Summer 2024 campaign.
Good news for British designer Samuel Ross, who has recently been appointed as artistic director of the London Design Biennale 2025, which will be held from 5-29 June.
Gucci is welcoming the distinguished Japanese figure skater, Yuzuru Hanyu, as its latest brand ambassador.
The label’s unique approach to design involves a thoughtful deconstruction and reinvention of timeless wardrobe essentials, ensuring each piece transcends traditional gender norms.
Stéphane Ashpool unveiled the complete imagery for the French Olympic and Paralympic teams’ attire for the upcoming Paris 2024 Olympics.
Delhi’s Kartik Research has partnered with London’s Stepney Workers Club to launch an exclusive capsule collection that embodies the spirit of cricket.
Luke at Kult Models photographed by Christopher Puttins and styled by Alex Nyilas, in exclusive for Fucking Young! Online.
Études’ Spring/Summer 2024 collection, CRÉPUSCULE, marks the culmination of a triptych that pays homage to the essence of Paris.
Cities like Berlin, Paris, Tokyo, and London are gearing up to host these powerful displays, with more to join the list.
Less is more is what we are used to hearing. In Y/P’s case, it’s precisely the opposite.
The campaign is a visual feast of portraits set against the vibrant backdrop of Jamaica, encapsulating the essence of outdoor summer living.
The label’s second collection, titled “Wicked Love,” contemplates the concept of adaptable self-identity in our interconnected world.
Behind Vivobarefoot’s vision is a commitment to natural health and rekindling humanity’s bond with the natural world.