Etnia Barcelona introduces “BE ANARTIST”, its new global campaign inspired by the icons of cinema and art, by the photographer Biel Capllonch.
Based on the artistic avant-gardes, Etnia Barcelona has created a Manifesto and an Anartist Decalogue, composed by 11 commandments, to deepen in its brand identity and to claim that the brand is more than color, culture and quality: Etnia Barcelona is independent, rebellious and daring. A brand that does whatever it wants whenever it wants, a brand that’s free. “Anartist” is everyone who believes that standards are unnecessary, that stereotypes corrupt creativity and that people should fight against them to find their own way to express themselves, through their critical, demanding and individual power.
“BE ANARTIST” is a campaign composed by different photographs that express the Anartist’s attitude, that challenge the viewer, provoking him. Filled with film references, the campaign photos recall mythical movie scenes such as “A Clockwork Orange”, “The Big Lebowski” or ”Pulp Fiction” and they are a tribute to movie directors such as Hitchcock, Lynch, the Coen Brothers or Kubrick. All of the pictures have a common element: all the Anartists are wearing Etnia Barcelona’s glasses.
To make this campaign the eyewear brand longed to collaborate with Biel Capllonch, photographer bounded to the image of the Sonar Music Festival from many years, for its transgressive aesthetics and cultural references. His work is irreverent and high influenced by the world of cinema, strengthening the cinematographic aspect of his photos. This is precisely what he has done for the “BE ANARTIST” campaign, capturing the “Anartist” essence of Etnia Barcelona in each of the scenes.
Because each glass reveals an attitude and a different way to understand and look at the world.
More at www.etniabarcelona.com
The collection emerges from pre-existing pieces, reimagined and revalued, carrying with them the essence of their history into contemporary silhouettes.
This collection is a testament to the art of elevated craftsmanship, showcasing a production process that is as much about skill as it is about unwavering commitment.
Good news for British designer Samuel Ross, who has recently been appointed as artistic director of the London Design Biennale 2025, which will be held from 5-29 June.
The label’s unique approach to design involves a thoughtful deconstruction and reinvention of timeless wardrobe essentials, ensuring each piece transcends traditional gender norms.
Delhi’s Kartik Research has partnered with London’s Stepney Workers Club to launch an exclusive capsule collection that embodies the spirit of cricket.
The collection showcases a harmonious blend of rigid industrial design elements characterized by straight lines and sharp edges, juxtaposed with the fluidity of organic shapes.
Endless Joy unveils the first release of its Spring/Summer 2024 collection, a heartfelt homage to the essence of travel. This collection is a visual narrative of an artist’s pilgrimage across the diverse cultures of Bali, Greece, and… »
Salomon’s SPEEDCROSS 3 stands as a testament to the brand’s profound expertise in trail running, blending practicality with avant-garde design that has redefined the world of mountain racing and trail running.
Y-3 and Real Madrid have unveiled a new travel collection that marries the design ethos of Yohji Yamamoto with the storied legacy of the football club.
Nanushka unveiled its Fall/Winter 2024 collection, titled “Reframing,” which delves into the art of fabric manipulation to elevate the essence of simple silhouettes.
AMI is set to host a repeat show in Suzhou, China, marking another chapter in its storied relationship with the country. The event, scheduled for April 10th, 2024, will take place against the backdrop of the historic… »
This year, the spotlight shines on cosplayers, the embodiment of transformation and creativity, as they invite you to unleash the truest form of yourself or any version you aspire to be.
Issue #23 Games will see designer discussions with Dsquared2’ Dean and Dan Caten, Louis Gabriel Nouchi, Jordan Luca, and Romain Kremer create our game frame each with a different adventure.