ARNETTE, Ray-Ban, and Oakley are once again at the forefront of eyewear innovation, taking the lead in setting new trends in the ever-evolving world of eyewear. This triad of brands showcases the endless possibilities, sustainable choices, and timeless style that define the eyewear industry today. Let’s dive into the trends and innovations that these brands bring to the table.
Ray-Ban: Where Tradition Meets Innovation
Ray-Ban MEGA HAWKEYE 
Ray-Ban MEGA HAWKEYE
Ray-Ban‘s Genuine Since campaign showcases eyewear that seamlessly bridges tradition and innovation. The new collection introduces a range of new shapes and designs that let you express your unique style. These eyeglasses don’t just look good; they also offer exceptional optical quality. The collection includes redesigned classics and vintage-inspired models, adding a modern twist to the timeless appeal of Ray-Ban. This fusion of heritage and contemporary design sets a trend for eyeglasses that stand the test of time, both in style and quality.
The EVOLUTION offers a rounded and irregular silhouette with a textured twist, showcasing a double flat bridge and contrasting front rings against engraved metal frames. LEONID presents a bold and fluid geometric design with soft angles, clear and transparent tones, and wide temples adorned with engraved details. Meanwhile, MEGA HAWKEYE reimagines a classic from 1968, boasting a bold two-layer structure and a solid embodiment of its timeless features.
Oakley Eyewear: The Ultimate Fusion of Innovation and Style
Oakley, a brand synonymous with innovation and performance, showcases a remarkable array of eyewear styles that cater to various needs and preferences. Their commitment to quality and functionality is evident in every design.
The OAKLEY AGLOW stands out as a lightweight aro-complete frame with transparent grip-fit nose pads and Ace-Fit temples, available in fashionable two-tone colors. In the OAKLEY DISCOVERY COLLECTION, beloved optical models like The Cut and Moonglow undergo a transformative update, featuring fresh color combinations that seamlessly blend light transparency and reactive surfaces. OAKLEY BMNG introduces a bold and feminine rounded design, merging Bio-Matter™ frames, C-5 metallic temples, and O Matter™ smooth ends for hair-friendly comfort, with options in classic and matte finishes. OAKLEY INGRESS takes inspiration from regional designs, offering a futuristic spin on large square frames, crafted from ultralight NanO Matter™ material, equipped with TruBridge™ Sport nose pads and Unobtainium® ends for a perfect low bridge fit. OAKLEY CONTRAIL TI RX extends Oakley’s iconic Contrail Ti into graduated frames, made from premium titanium for an ultralight feel, featuring adjustable silicone nose pads for a comfortable daily experience. OAKLEY RAFTER boldly reinterprets the rectangular design, featuring full Plank series frames, O Matter™ material, and the three-point fit for comfortable all-day wear, all available with Oakley Authentic graduated lenses. Lastly, OAKLEY COGNITIVE caters to gamers with its square aro-complete frame design, blending O Matter™ and ultralight titanium, Unobtainium® ear socks, adjustable silicone nose pads, and Oakley Prizm Gaming™ 2.0 lenses.
AR Thinks Green: ARNETTE’s New Collection
For the fall/winter 2023 season, ARNETTE delves into the world of sustainability with its new collection. Featuring frames made from 95% recycled plastic, ARNETTE redefines what it means to think green. In a world embracing alternative materials, ARNETTE offers the chance to showcase your style while showing your commitment to a better future. The collection introduces bold and vibrant bio-based models alongside classic black frames, setting a trend for eco-conscious eyewear that doesn’t compromise on style.
Catfish boasts a cult-inspired ’90s silhouette, featuring extreme curvature and bio-based materials with the option of black recycled plastic frames. A.T. presents a square optical frame with a fluorescent 3D rubber logo in matte or glossy finishes, crafted from bio-based materials and offering a black recycled plastic choice. HAMIE brings a vibrant mix of solid and transparent frames with bold contrasts, including the option of thick, transparent plastic and black recycled plastic. MEW2 challenges conventions with its futuristic aviator design, double bridge, and two-tone variations, also offering a black recycled plastic option. ALLYE introduces an edgy panthos shape with transparent two-tone options and a tonal gradient logo, along with the choice of black recycled plastic frames. SAMTHY expands the sustainability horizon with bold square frames, fluorescent 3D rubber logo temples, mirrored or polarized lenses, and options of bio-based materials or classic black recycled plastic. ILUM sculpts an extreme, enveloping shape from soft bio-based plastic, with dynamic curves and various color choices. SATURNYA breaks boundaries with futuristic curvaceous frames available in bio-based plastic or classic black recycled plastic, featuring wide temples and cylindrical mirrored or polarized lenses. Finally, GAMOOR offers an esoteric touch with classic tones, geometric frames, and options of bio-based materials or black recycled plastic.
