Diesel introduces Coolmax® Technology for High-Performance Jogg Jeans
by Eduardo G.
We’ve long known that health studies show an active lifestyle will improve your cognitive abilities, boost energy and extend your life. Now Diesel wants to get in on the game. This Fall/Winter 2014, Coolmax® technology will be incorporated into select men’s and women’s Jogg Jeans styles to create a unique product ideal for active urbanites who run hot.
Think of them as jean-etically modified. This innovative denim hybrid combines high-performance, moisture-wicking Coolmax® technology with the slick Diesel denim urban lifestyle junkies love and crave. Perspiration is moved away from the body, distributed evenly throughout the fabric and allowed to evaporate for a cool sensation regardless of how hot and heavy your movements.
Available in Diesel stores worldwide this Fall/Winter 2014. Get ‘em while they’re cool.
www.diesel.com
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Diesel introduces Coolmax® Technology for High-Performance Jogg Jeans
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