For COMMON Spring/Summer 2014, Saif Bakir and Emma Hedlund presented a sophisticated high-tech collection, focused on lightweight traveling and leisure wear. Sporty fabrics and athletic cuts make the collection youthful and energetic in spirit and versatile in everyday practice. Bakir and Hedlund looked towards the late photographer Luke Smalley’s work, and especially in his first photo book “Gymnasium“, in which Smalley mixes minimalism with nostalgia.
For SS14, COMMON incorporates the graphic art of Swedish-born, New York-based graffiti artist Rubin.
An urbanistic style release from Dr. Denim, an independent contemporary denim brand born & raised out of Gothenburg, Sweden, these straights are lean & slightly tapered with a champion crop so you can push it up & play… »
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.