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For Spring/Summer 2014, Cheap Monday plays with the idea of hubris and makes inflatable egos visible through an exaggerated silhouette and narcissistic graphics. The collection is confident with an in-your-face aesthetic and kick-ass attitude, channelling bold artists from the 90’s. A decisive street look from that time period emphasizes this new direction. Seasonal key colours are black, white and grey marl, where prints play an important part.

 

Photos by Kristian Löveborg.