Arama is an elegant yet modern UNISEX footwear brand, designing high quality luxury collections,both beautiful and comfortable, that are hand made by craftsmen to the highest standards.
Oded Arama present us his Spring/Summer 2013 collection entitled “Treasury”. It features Rocky Oxfords with flashy colour combinations and a snow white EVA platform; Snickers with 4 colour combinations and modern cuts inspired by the classic oxfords with a twist; Loafers/Moccasins and Knitted Sandals.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.