adidas Originals #TUBULAR Presentation at Mira Festival
by Adriano B.
The Mira Festival (Live Visual Art Festival), held during the past week in Barcelona, was the place chosen by adidas Originals for the presentation of their new TUBULAR sneakers. The presentation was attented by fashion media, sneakerheads and influencers like Gigi Vives, Blanca Miró, Marta Escalante, among others.
The guests enjoyed a full sensory experience of adidas Originals, in a futuristic space created specially to offer a 360º virtual reality experience where the TUBULAR were the protagonists. The presentation ended with a creative catering and a DJ that enlivened the party.
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