adidas Originals celebró hace sólo unos días el lanzamiento de su nueva silueta, DEERUPT, con un gran evento de dos días en uno de los edificios más emblemáticos de Paris: el Carrousel du Louvre.
El rapero mallorquín Rels B., uno de los protegidos de adidas Originals, asistió al evento pudiendo probar en primicia la nueva silueta en la que la cuadrícula y los colores rojo y azul, son los protagonistas. El fotógrafo Alberto Lacourreye inmortalizó el momento en las calles de la ciudad de la luz.
Rels B. que también ha sido confirmado para la próxima edición de Sonar 2018, ya colaboró con adidas hace unos meses en el lanzamiento del videoclip para su tema “ES MEJOR”, que ya sobrepasa los 9 millones de visitas en youtube. “Puede que mi éxito se deba a que no voy de nada”, comenta cuando los medios le preguntan por las claves de su popularidad.
El diseño de las Deerupt está inspirado en la planificación urbana, la arquitectura y los fenómenos naturales. Una silueta que apuesta por el minimalismo usando por primera vez siluetas de running de los años 80 – adidas Marathon y New York Runner– con una construcción flexible y ultraligera. Cuando se deforma a proporciones exageradas y se inyecta un color eléctrico, la rejilla se transforma en un motivo visual atrevido para el día de hoy.
Études showed its SS20 collection during Paris Fashion Week Men’s, featuring a series of collaborations within the spheres of contemporary art, heritage garment-making, and informatics.
Virgil Abloh showed his SS20 collection “Plastic” in Paris Fashion Week (a day before his Louis Vuitton show) where everyone was greeted with a field of white carnations, a symbol of good luck and healing, and a baby blue statue in collaboration with Futura.
Take a look at Sankuanz Spring/Summer 2020 backstage, captured by the lens of Marc Medina during Paris Fashion Week, in exclusive for Fucking Young! Online.
The collection plays into the brand ethos of offering separates that can be worn neutrally by both genders without sacrificing brand identity and integrity.
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Palomo Spain presents its Pompeii collection for the next Spring/Summer 2020 at Paris Fashion Week. Alejandro Gómez Palomo pays tribute to the Roman city destroyed by the eruption of Vesuvius, and at the same time… »
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Seongjin Park presents his latest project: ‘Lines in the struggle’ styled and art directed by Sungshin Cho with brands like Saint Laurent, Converse, 032C and customized pieces by Icjun Lee. “Lines in the Struggle” merges oriental and western beauty of lines by creating 13 pieces of artworks. Every single line of us created by struggling through our life/youth. Beauty in the lines. Beauty in the Struggle. Lines in the Struggle.
Youser is underground. In its SS20 the unisex Korean brand marks its DNA with a suburban collection. Youser presents a modern “far-west” that reveals itself as the fantastic expression of youth culture and the best periphery. Strong… »
Camper announces its new creative director for CamperLab: Achilles Ion Gabriel. From now, the Finnish designer will assume the supervision of the image of the CamperLab brand globally. Achilles will lead the design team… »
White: if I close my eyes I see a white “passageway”. And in this bright passageway, SUNNEI presented a candid, careful, surgical collection redefining (but above all pushing) the style the Brand mood. Its SS20 is an… »
Mature, of course: Luca Magliano designed a wise collection for his eponymous brand, Magliano. His SS20 is the evolution of the FW19-20 and, more generally, of his work as “fashion artist”. It’s a fresh and cool collection… »
The first Spring/Summer 2020 collection from EGONlab. draws its inspiration from all the revolutionary references in our history that have had a positive impact on modern society.
