ABSOLUT and fashion is not a new thing. In fact, they have worked with designers like Marc Jacobs, Tom Ford, Hussein Chalayan and Stella McCartney, and they can boast about their past collaborations with photographers like Herb Ritts, Ellen Von Unwerth and Helmut Newton.

This campaign, ABSOLUT MODE EDITION, is glimpsing back in time on the works from photographic icons, but also makes it contemporary by working with the icons of the future.